JUUL Mass Tort Litigation
This Case involves:
Individuals who became addicted to nicotine after using JUUL electronic cigarette (“e-cigarette”) devices and predominantly fruit-flavored “e-juice” products. Lawsuits in mass tort litigation against Juul Labs, Inc., the maker of JUUL e-cigarettes, claimed that the company’s business model was predicated upon getting a new generation of users - with an emphasis on teenagers and young adults - addicted to nicotine products, thereby ensuring business success for Juul Labs. Other suits alleged that the company’s foregone marketing campaigns - largely through youth-oriented channels as social media platforms, school events, and others - promoted the allure of e-cigarette “vaping” as a potentially accessible option for young people who were under the legal age to purchase traditional cigarettes. Still other suits claimed young people who had used JUUL e-cigarettes had suffered severely negative health effects. suffered seizures and convulsions as a result of nicotine poisoning and toxicity. Recent Settlement: Lawsuits against Juul Labs, Inc., the maker of JUUL e-cigarettes, claimed that the company’s business model was predicated upon getting a new generation of users, with an emphasis on teenagers and young adults, addicted to nicotine products. Other suits alleged that the company’s youth-oriented marketing campaigns - including through social media platforms and school events - promoted the allure of e-cigarette “vaping” to young people who were under the legal age to purchase traditional cigarettes. Still other suits claimed young people who had used JUUL e-cigarettes had suffered severely negative health effects, including seizures and convulsions, as a result of nicotine poisoning and toxicity. Settlements reached with Juul Labs established several agreements and conditions. In October 2019, Juul Labs announced that it would no longer sell its fruit-flavored e-juice products. However, it continues to sell mint- and menthol-flavored juices. Juul is barred from advertising at concerts and sporting events that admit anyone under age 21. It is likewise forbidden to have company representatives appear at schools. The company may not create advertising and marketing campaigns that feature models under the age of 28. Description: Electronic cigarettes, powered by batteries, are small devices that can resemble traditional cigarettes, writing pens, USB drives, and other commonplace items. A pod is inserted into the e-cigarette, and, by way of the user pressing a button, small heating coils inside the device convert the liquid into an inhalable vapor. The vapor is odorless when dispersed into the air after inhalation. Each JUULpod contains a liquid comprised of nicotine, carcinogenic flavoring chemicals, propylene glycol, and glycerin. The amount of nicotine is the same as in a full pack of traditional cigarettes. The concentration is higher, and the nicotine is absorbed into the body faster and in greater volume. More information: If you would like more information about Juul Mass Tort Litigation, please call our office at 601-296-1082 to discuss your case. |
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